Media Planning

Johnson & Johnson brands – It’s all about rigorous buying tracking to ensure the efficiency CPP benchmark Key issue: The brands achieved high brand awareness, and therefore we, the agency, had been challenged to save more by benchmarking with giant spending competitors’ brands such as Pond’s & Hazeline in terms of CPRP during year 2007-2008.

This Strategic Partnership is based on Media planning competency Key issue: Danisa, a cookie brand of Mayora, focus its communication for years only on: Traditional channel – TV. During only year end – Tet season. And the brand hasn’t been recognised as top Tet brand. Our solution: FIGHTING for upweight media spending to MARKET REQUIREMENT

Partnership in both Marketing Consultant and Media Strategic Planning Key issue: DHG used to led by PUSH marketing, the spend focused on PR, direct marketing leading to low brand awareness and low sell out in key cities of OTC brands Our recommendation: RESEARCH TO IDENTIFY THE NEW STRATEGY A research finding shown the communication should

Launching ‘SunWorld Bana Hill’ on Public Relation and Digital Requirement: Create a ‘talk of the town’ for the launching of SunWorld Bana Hill, Golden Bridge Our recommendation: Celebrities have strong influence in local public. Creating cinema-like quality teaser & clip about “The mysterious missing Celebrities & Detective Hoai Linh” on digital. The magnificence

Best product – Relationship endorsement to Print media owners Key issue: The international client introduced a totally new concept of trading to Vietnam via very strong selling layout on Print media. They had faced strong objection from Print media owner and consumers toward their improper way of communication. No one want to compromise, and we

Acecook – Efficiency and saving in every campaign Key issue: Hao Hao has been the top leading instant noodle brand in terms of brand awareness & volume sale in Vietnam. The role of advertising is to MAINTAIN brand awareness & SUPPORT sale in specific markets Our recommendation: OPTIMIZE BUDGET in specific market for most affordable

Integrated Marketing Communication Issue: SWDW with world class adventure outdoor game located in central of Danang is facing the drop of sale volume in recent years Our recommendation: RESEARCH TO DEFINE THE ISSUE The research shown strategic issues in target audience segmentation & market potential. Redefine the target customer, market segmentation and product improvement in