Project Description
Integrated Marketing Communication
Issue: SWDW with world class adventure outdoor game located in central of Danang is facing the drop of sale volume in recent years
Our recommendation: RESEARCH TO DEFINE THE ISSUE
- The research shown strategic issues in target audience segmentation & market potential.
- Redefine the target customer, market segmentation and product improvement in long term had been proposed together with tactics in events and communication for 3 recent campaigns.
The result:
- The number of visitor over the last 3 campaign has been 50% increase versa planned.
- Mega GS become strategic partner of SunWorld Danang Wonders not only in communication but also in event and production service.
