Project Description
Johnson & Johnson brands – It’s all about rigorous buying tracking to ensure the efficiency CPP benchmark
Key issue: The brands achieved high brand awareness, and therefore we, the agency, had been challenged to save more by benchmarking with giant spending competitors’ brands such as Pond’s & Hazeline in terms of CPRP during year 2007-2008.
Our solution: A strict and rigorous tracking of CPP scorecard & PPIB had been setting up to weekly track & control the performance.
- Market inflation.
- Viewership inflation.
- PPIB.
The result:
- The business grown significantly and being a case study of their regional team.
