Project Description

Acecook – Efficiency and saving in every campaign

Key issue: Hao Hao has been the top leading instant noodle brand in terms of brand awareness & volume sale in Vietnam. The role of advertising is to MAINTAIN brand awareness & SUPPORT sale in specific markets

Our recommendation: OPTIMIZE BUDGET in specific market for most affordable REACH

  • Diagnose the coverage in correlate with rate card of each TV channel & time slot to identify best channel mix with lowest spending.

The result:

  • The most efficient brand earning higher SOV versa SOS with lowest CPP in category.