Project Description
Acecook – Efficiency and saving in every campaign
Key issue: Hao Hao has been the top leading instant noodle brand in terms of brand awareness & volume sale in Vietnam. The role of advertising is to MAINTAIN brand awareness & SUPPORT sale in specific markets
Our recommendation: OPTIMIZE BUDGET in specific market for most affordable REACH
- Diagnose the coverage in correlate with rate card of each TV channel & time slot to identify best channel mix with lowest spending.
The result:
- The most efficient brand earning higher SOV versa SOS with lowest CPP in category.
