This Strategic Partnership is based on Media planning competency Key issue: Danisa, a cookie brand of Mayora, focus its communication for years only on: Traditional channel – TV. During only year end – Tet season. And the brand hasn’t been recognised as top Tet brand. Our solution: FIGHTING for upweight media spending to MARKET REQUIREMENT
DHG PHARMA – FROM PUSH TO PULL STRATEGY
megags-admin2020-11-23T16:08:58+07:00Partnership in both Marketing Consultant and Media Strategic Planning Key issue: DHG used to led by PUSH marketing, the spend focused on PR, direct marketing leading to low brand awareness and low sell out in key cities of OTC brands Our recommendation: RESEARCH TO IDENTIFY THE NEW STRATEGY A research finding shown the communication should
SUNWORLD – BANA HILL
megags-admin2020-11-23T16:09:36+07:00Launching ‘SunWorld Bana Hill’ on Public Relation and Digital Requirement: Create a ‘talk of the town’ for the launching of SunWorld Bana Hill, Golden Bridge Our recommendation: Celebrities have strong influence in local public. Creating cinema-like quality teaser & clip about “The mysterious missing Celebrities & Detective Hoai Linh” on digital. The magnificence
WHAT HAPPENED TO MONDAY
megags-admin2020-06-30T22:56:00+07:00WHAT HAPPENED TO MONDAY LICENSOR: ASIAN MOONLIGHT
SITCOM – OAN GIA BUM CHEO VTV9 – 2017
megags-admin2020-11-13T12:20:24+07:00SITCOM – OAN GIA BUM CHEO VTV9 - 2017
MOVIE – ĐÍCH TÔN ĐỘC ĐẮC CINEMA – LUNAR NEW YEAR 2018
megags-admin2020-06-30T22:54:06+07:00MOVIE – ĐÍCH TÔN ĐỘC ĐẮC CINEMA – LUNAR NEW YEAR 2018
MOVIE – NĂM SAU CON LẠI VỀ CINEMA – LUNAR NEW YEAR 2014
megags-admin2020-06-30T22:53:52+07:00MOVIE – NĂM SAU CON LẠI VỀ CINEMA – LUNAR NEW YEAR 2014