SUNWORLD – BANA HILL

Project Description

Launching ‘SunWorld Bana Hill’ on Public Relation and Digital

Requirement: Create a ‘talk of the town’ for the launching of SunWorld Bana Hill, Golden Bridge

Our recommendation:

• Celebrities have strong influence in local public.
• Creating cinema-like quality teaser & clip about “The mysterious missing Celebrities & Detective Hoai Linh” on digital. The magnificence of Bana Hill has enchanted celebrities that they forget to go home.
• Following up with Facebook campaign ‘Missing trend’ of 40+ celebrities and Youtube.
• The launch was amplified by local news and travel blogger.

The result:

• Significant continuous growth in sale volume.
• Mega GS was appointed for other communication project within Sun World group.