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JOHNSON & JOHNSON – IT’S ALL ABOUT RIGOROUS BUYING TRACKING TO ENSURE THE EFFICIENCY CPP BENCHMARK

2020-11-23T16:07:53+07:00

Johnson & Johnson brands – It’s all about rigorous buying tracking to ensure the efficiency CPP benchmark Key issue: The brands achieved high brand awareness, and therefore we, the agency, had been challenged to save more by benchmarking with giant spending competitors’ brands such as Pond’s & Hazeline in terms of CPRP during year 2007-2008.

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